I spent the first decade of my career in commercial radio, doing just about everything that a radio station has to offer.
But I spent most of it being a copywriter - writing ads as a part of each station's sales team.
I did this in Canberra at FM104.7 / 2CA and then at Canberra FM.
After that I moved to Sydney, becoming Creative Director at 2WS and then later at Triple-M.
It's a fun job! You talk to local businesses, get a feel for what they want to communicate, and try to write something memorable about them to go on the radio in 90 words or less.
If you're lucky (as I mostly was) you work with clever audio production bods and voice-over people, who help you bring the ideas to life.
I thought I'd share my copywriting demo with you. These ads aren't necessarily all award-winners or the most perfect sales tools, but they're probably the ones I had the most fun making.
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But I spent most of it being a copywriter - writing ads as a part of each station's sales team.
I did this in Canberra at FM104.7 / 2CA and then at Canberra FM.
After that I moved to Sydney, becoming Creative Director at 2WS and then later at Triple-M.
It's a fun job! You talk to local businesses, get a feel for what they want to communicate, and try to write something memorable about them to go on the radio in 90 words or less.
If you're lucky (as I mostly was) you work with clever audio production bods and voice-over people, who help you bring the ideas to life.
I thought I'd share my copywriting demo with you. These ads aren't necessarily all award-winners or the most perfect sales tools, but they're probably the ones I had the most fun making.
