Showing posts with label demo. Show all posts
Showing posts with label demo. Show all posts

Tuesday, 7 July 2015

My Radio Reel



I've been in radio for my whole adult life.

A couple of times I've strayed away from the industry, but I'm always drawn back to it. There is an energy and intelligence in radio that I love.

The first half of my career was spent writing and voicing commercials. But then I began working for ABC Local Radio, where I've done just about every job they have to offer.

Here are some highlights.

For the most part I'm a Producer and Presenter, which means that I organise programs, interview people, and go out into the field with a microphone to record reports.



I am also the creator of an ABC podcast called Nerdzilla, which is made by nerds for nerds. It's all about comics, computers, cosplay, sci-fi, superheroes, geeks, and games.

I make it with my friend Andrew Hogan and we're quite proud of it. It's very silly and a lot of fun.



And I sometimes make more scripted stuff.  I was the Producer for a terrific Radio National series called Blogdaddy. And I made this series called Tech Mate, which is about explaining technology. (Like I said, I am a nerd.)





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Tuesday, 18 June 2013

Commercial demos

I spent the first decade of my career in commercial radio, doing just about everything that a radio station has to offer.

But I spent most of it being a copywriter - writing ads as a part of each station's sales team.

I did this in Canberra at FM104.7 / 2CA and then at Canberra FM.

After that I moved to Sydney, becoming Creative Director at 2WS and then later at Triple-M.

It's a fun job! You talk to local businesses, get a feel for what they want to communicate, and try to write something memorable about them to go on the radio in 90 words or less.

If you're lucky (as I mostly was) you work with clever audio production bods and voice-over people, who help you bring the ideas to life.

I thought I'd share my copywriting demo with you. These ads aren't necessarily all award-winners or the most perfect sales tools, but they're probably the ones I had the most fun making.

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