Commercial demos

I spent the first decade of my career in commercial radio, doing just about everything that a radio station has to offer.

But I spent most of it being a copywriter - writing ads as a part of each station's sales team.

I did this in Canberra at FM104.7 / 2CA and then at Canberra FM.

After that I moved to Sydney, becoming Creative Director at 2WS and then later at Triple-M.

It's a fun job! You talk to local businesses, get a feel for what they want to communicate, and try to write something memorable about them to go on the radio in 90 words or less.

If you're lucky (as I mostly was) you work with clever audio production bods and voice-over people, who help you bring the ideas to life.

I thought I'd share my copywriting demo with you. These ads aren't necessarily all award-winners or the most perfect sales tools, but they're probably the ones I had the most fun making.

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Dark Mofo beaming up

Let me lay this out for you...

MONA is the Museum of Old and New Art, a wacky new museum here in Hobart.

MONA FOMA is the MONA Festival of Old and New Art, an annual arts fest which happens here each January.  This is usually shortened to Mofo.

And Dark Mofo is the brand new mid-winter arts festival they've just launched last week.

Got that?

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